Writing articles for companies and organisations

Revision as of 10:49, 16 May 2024

Why write articles for companies or organisations?

Companies and other organisations often represent a vast knowledge base on certain subject areas at different levels, and many don't realise the potential value in sharing, both for the industry as a whole but also for the company them selves. Be it a small practice or a large international company there are a variety of reasons for sharing knowledge. Here are just some.

For small companies

Small practices can use designing buildings to develop articles on specialist knowledge areas that inform the potential clients of the work they do. New projects, proposals, research or opinion pieces can be shared via the site gaining greater exposure than if this were on the company website alone.

For large companies

Larger companies can share project work, reports, white papers, practice research, industry blogs or short definitions relating to the expertise of the practice. Employees can create individually named content, under the company profile, gaining useful experience in developing and writing industry content, often acting as a form of reaffirmation of their own specialist knowledge areas.

For team building

Companies have in the past also used Designing Buildings as an office engagement tool, running lunchtime writing workshops on different subjects, leading to discussions between colleagues and shared understanding, helping improve collaboration, co-creation and affirmation of areas of expertise.

For product manufacturers

Product manufacturers can share their expertise on certain aspects of generic products, better informing potential customers on product choices. Whilst Designing Buildings does not accept articles that are oriented to the direct sales of individual products, the company profile can be placed at the top of informative articles, directing readers and potential customers to their specific products.

For industry initiatives

Groups of professionals who have come together as an industry initiative can create a profile and help drive their campaign by creating articles on the site for free. Some of which may be featured or appear in the newsletter. Creating a profile on the site, means publishing your own press releases rather than hoping for them to be picked up by the press.

For Institutes and associations

Institutes and associations represent core knowledge bases of the industry, many with journals containing relevant issues of the day for members. Republishing articles from previous journals does not compromise member benefits but elongates the exposure of the work of the institute, sharing the gathered knowledge more widely and promoting the institute itself. We also offer sponsorship arrangements where we cover much of the work for you, contact us for more information.

For Academia

Designing Buildings wiki is a core syllabus reference for many students entering the construction industry, and used throughout academic studies, training and into the workplace. Architectural technicians, architects, project managers, engineers, service engineers as well as student of specialist areas all often refer to Designing Buildings wiki at some point. Today, academic institutions also represent key areas of research and development that shape the way the built environment is today and will be in the future. Creating a profile for the institution is a way to share with the industry ongoing work at all levels, from professorships to student projects and submissions, elevating both the work, the individuals and the organisation.

For the industry

The construction industry has in recent years been put in the spotlight, with more regulations, legislation, standards and guidance than perhaps ever before. The industry demands both better collaboration across disciplines and as such cross disciplinary knowledge sharing will be a core element of this.

By creating an account, members, employees and individuals of an organisation can contribute relevant and informative articles with their name if they wish at the bottom, whilst the company or organisation can keep track of all articles that have been written, and the topics covered, to build a knowledge base of certain expertise. Contributing to the content already on Designing Buildings in turn helps our site to elevate content created by the organisations themselves.

Designing Buildings wiki is used by around 9 million people a year, with content focussed on the UK, the site itself is accessed internationally, the benefits of which can be accessed for free in exchange for relevant industry content. The site also offers a variety of marketing opportunities and advertising, if that is what is wanted, for more information visit our page Marketing opportunities on Designing Buildings.

Creating a profile

Whilst Designing Buildings has many registered individuals that contribute articles to the site, there are also a large number of authors who represent or write on behalf of a company, or an organisation. Creating a free account for a company or organisation follow the link here to register on Designing Buildings, add the logo, website and contact details, these will then appear at the top of any article that is linked to that account.

Registered users get their own page, which is a profile page that informs others all about the organisation, and unlike articles, this page can include promotional information, logos, images, links to webpages and so on. It represents the opportunity to write about the capabilities, experience, products or services offered by the organisation.

To find out more about how to do this visit the page How to add your profile and to see some an example of a profile layout visit the pages Page about me and Your username.